Brand
Guidelines

• Simplicity rules
• Consistent experience
• Embrace the power of B/W
• White space as the continent

Less is more. We want the logo to be instantly recognisable at all sizes and in all contexts.

• Simplicity rules
• Consistent experience
• Embrace the power of B/W
• White space as the continent

The clear space around the logo equals X, the height of the book in the seal. Nothing breaks this limit.

• Shield · trust
• Book · knowledge
• Star · insight

The seal alone is used as favicon, avatar and app icon. Clear space equals the height of the book.

• Red on neutral light backgrounds
• White on dark backgrounds
• Black on light backgrounds

The logo is white on darker backgrounds and black on lighter backgrounds. The red version is reserved for neutral light backgrounds.

• No stretching
• No recolouring
• No rotation or shadow

A few examples to guide correct usage. When in doubt, use the official files without modifying them.

The palette is essential: these colours are unique to Omniscient and should be synonymous with the brand. Red is used sparingly, for moments of action, assurance and statement.

Our secondary colours are gradients, to be used as backgrounds for core marketing visuals.

• Print + digital intertwined
• Swiss sensibilities
• Strong
• Safe
• Unique

Inter for all text and the interface. The Omniscient logotype is a locked design, distinct from the text font.

The colour seal is our base logo, on light or dark backgrounds.

The red android is our 3D object: always deep red, with a calm, omniscient presence.

The visual direction: red & black, visible data, Swiss luxury, cinematic depth. Photography and 3D imagery combined.

For key visuals, favour red "data" renders: matrices, corridors and data structures, set into the brand black.

LinkedIn banner · social card · interface.

Examples of the logo, typography, colours and imagery in use together.

Video-call backgrounds, OMNISCIENT.SWISS.

Swiss luxury signs every touchpoint: mountain, lake and chalet, marked by the crest.